Author: Erick Moffatt

When it comes to your Lead Generation efforts, your aim is to encourage leads to buy the products that will fill their needs.  If the Interaction has been building well,

Start building trust in your products and promoting them to the leads you’re marketing to.  Here’s what you can learn from your current customers: Which products to promote. Which areas

If you promise that your products hold all of the secrets your customers ever wanted and that it will make them rich/famous/fabulous/ you name it, you’re doing it wrong.  If

To further succeed in your lead generation efforts, you will need to nurture them.  Lead nurturing is the concept of converting prospects into qualified leads that will put these qualified

When leads have been captured by your beginning sales and marketing activities, you must nurture them with regular value-building information that can convert them into paying customers. At this stage

Your job as a business owner is to get prospects to opt-in to your email subscription list by providing you with their email address.  When done right, it will skyrocket

It is essential that you build a Website that can engage, inform, and convert potential customers.  Design it in a way that will bring in the right type of visitors.

As a business owner you have to wear many hats to make your business work. You have to be the Entrepreneur – the one with the ideas and the vision. 

High growth businesses heavily focus on marketing and make a lot of offers.  Some of these offers end up being misses and some end up being hits.  The good news

It’s all about your relationship with your customers.  The thing that sets businesses apart is their ability to create and develop relationships. Trust is the theme that maintains healthy relationships.