Author: Erick Moffatt

It is essential that you build a Website that can engage, inform, and convert potential customers.  Design it in a way that will bring in the right type of visitors.

As a business owner you have to wear many hats to make your business work. You have to be the Entrepreneur – the one with the ideas and the vision. 

High growth businesses heavily focus on marketing and make a lot of offers.  Some of these offers end up being misses and some end up being hits.  The good news

It’s all about your relationship with your customers.  The thing that sets businesses apart is their ability to create and develop relationships. Trust is the theme that maintains healthy relationships. 

One day I came across the importance of having systems set up in your business after reading Michael Gerber’s book The E-Myth, Revisited.  I must have read it about 5

To capture leads is one thing, but what you do with them is a whole different ball game.  Have you ever had the experience of inquiring about a product or

Consistency is one of the keys to delivering an excellent customer experience. Consistent interaction with customers is the foundation of your funnel.  From making the marketplace aware of your company

Increasing the lifetime value of existing customers is where the real money is made. This is done through Customer Lifetime Value (CLTV).  CTLV is the dollar value of a customer

To get the real edge, you can tap into overlooked resources such as interviewing industry experts.  This approach might lead you to cutting-edge information that hasn’t yet been published anywhere. 

Here is how you go about forging personal relationships: Adopt an intimate voice Include a photo of yourself Put yourself in your prospect’s shoes Show revelations Show your “Achilles Heel”