Category: ENGAGEMENT

The traditional B2B sales funnel worked for a while, but it’s definitely time to make a change. Sales, marketing, and customer success need to work together to ensure customers stay

Many places are beginning to open up… However, don’t wait until the pandemic ends to stay in touch with your customers. This could be a long process and we aren’t

Email is still the best way to communicate with leads and customers. However, f you’re not careful with the way you write your campaign emails, they may end up in

Your audience is important now more than ever as you navigate through the COVID-19 pandemic. Think about what they may be feeling during this time. How can you position your

What does it mean to have a systems mindset? According to the article, “it means looking at your work as a series of systems and applying critical thinking to troubleshooting

Engagement is key when it comes to content marketing success. And interaction can really drive up engagement! So how can you get potential buyers to interact with what you’ve created?

Your products have a key role that must fit into your interaction with the customer and be what customers want. You need to have the products your customers want to

It’s likely that some of your leads will be reaching out to your customer support team. Them reaching out to you might happen via: Email. Social media – public posts

Once you sort out the basics to turn your leads into customers, you can begin to actively encourage them to make the purchase. But don’t forget to continue your trust

If you promise that your products hold all of the secrets your customers ever wanted and that it will make them rich/famous/fabulous/ you name it, you’re doing it wrong.  If