Marketing is all about targeting the ideal prospects that want or need what you have to offer. To succeed you need to:
It’s all about defining your potential customer base. Really understanding your customer is essential to marketing success. When you focus on the wants and needs of your customers, you can find out the demographics of your market and their needs.
Here is Entrepreneur “3 Effective Strategies to Reach Your Online Target Audience This Year”: https://www.entrepreneur.com/article/330938