Little Known Ways To Increase Your Profits With High-Ticket Products

The indicator most often used by consumers as to what is “the best,” is price. In every market you’ll find consumers that will pay 10, 20, or 100 times the price of other functionally similar products e.g. Bentley, business class travel, etc.

While you might not be selling these kinds of high-ticket products every day of the week, if you don’t make them available among your normal product mix, then you’re definitely leaving money on the table.

These ultra-high-ticket items can make up a very large percentage of your net profit even if you only sell a small number of them. It can also help you attract a more affluent customer base that shops based on prestige, service and convenience rather than on price.

Ultra-high-ticket items also give customers an upgrade path – something to aspire to. People always want what they can’t have and having ultra-high-ticket items in your suite of products and services can keep alive their desire to buy from you in the future when they’re in a better position to do so.

And last, a big benefit of ultra-high-ticket item is that it makes the other variations in your product range look more reasonably priced by comparison. A rule of thumb you can follow is where ten percent of your customer base would pay ten times more and one percent of your customers would pay one hundred times more. So, make sure you’re not leaving money on the table by not having ultra-high-ticket items in your product mix.

For your higher ticket items, you can offer a payment or finance plan.  Doing so could mean the difference between a sale and no sale.

First, people are always thinking about their income and their expenses on a monthly basis. Second, people are far less attached to future money than present money. The reason is because present money is usually already spent. So, when you present your offer in easy bite-sized monthly chunks or a future obligation, rather than a big lump sum, this will dramatically increase conversions.

Here’s an example of implementing your own high-ticket products and services…