One day I came across the importance of having systems set up in your business after reading Michael Gerber’s book The E-Myth, Revisited.  I must have read it about 5

To capture leads is one thing, but what you do with them is a whole different ball game.  Have you ever had the experience of inquiring about a product or

Consistency is one of the keys to delivering an excellent customer experience. Consistent interaction with customers is the foundation of your funnel.  From making the marketplace aware of your company

Increasing the lifetime value of existing customers is where the real money is made. This is done through Customer Lifetime Value (CLTV).  CTLV is the dollar value of a customer

To get the real edge, you can tap into overlooked resources such as interviewing industry experts.  This approach might lead you to cutting-edge information that hasn’t yet been published anywhere. 

Here is how you go about forging personal relationships: Adopt an intimate voice Include a photo of yourself Put yourself in your prospect’s shoes Show revelations Show your “Achilles Heel”

What do you do when you have pain somewhere in your body? If it’s bad enough, you’ll look for ways to get rid of it.  Your first reaction would be

Before you sit down and write copy, you must intimately understand how your target market thinks and talks.  What kind of language do they use and respond to.  What kind

Small businesses that want to succeed must cut through the vast array of options and make the right decisions about what they should do next.  Businesses that make better decisions

Customers are the lifeblood of your business and the key to how fast your business and your bottom line grow. In marketing, leads are the prospects that have expressed an