The Best Ways To Add Value To Get Sales Now

When it comes to your Lead Generation efforts, your aim is to encourage leads to buy the products that will fill their needs.  If the Interaction has been building well, then you will attract the right customers to your Website, who will want the products you sell, like your business, and to buy from you.

The profit starts when buyers become frequent buyers.  When they become fans of your products and the business that provides those products for their consumption.  You must ensure that first time buyers have a good purchase experience, otherwise they may never return to buy again.

It all starts with products you recommend as you encourage them to buy for the first time.  At this stage of the sales process, you make sure that you provide them:

• With products they want to buy.
• With products that continue your Interaction and delivers on the promises you already made.
• With the right message and Call to Actions that gets them to place the order.

The products you put in front of your leads should be:

• The products that best supports your interaction.
• Products your current customers love, and are top sellers.
• Products that are easy to buy and are a representation of your core offers.

Encourage your leads to order right from the first time they visit your Website and opt-in to your email list.  You can offer discounts to entice the first order.

Leads that come to your Website are taking a big leap when buying from your business for the first time.  They’re trusting that:

• Your product will deliver on the value they’ve paid for.
• Products will be easy to find on your Website.
• The product will work in filling their needs.
• The product will arrive in the agreed upon promised time.

Minimize the risk your customers incur to encourage them to place the order.  To eliminate uncertainty in the mind of your leads, provide them with the information they need as you continue to build your interaction with them.

Don’t use weak guarantees like “satisfaction guaranteed.”  To be truly effective, you must avoid using the vague guarantees that everyone says, e.g. satisfaction guaranteed, service, quality, dependability.  Your guarantee should be very specific and address the fear of uncertainty that the lead has about the transaction.

Guarantees are only risky if you put out poor quality products.  If you’re committed to giving customers excellent service and training your staff to do the same, then there will be almost zero risk for you.  More importantly there’s almost zero risk for your prospects, which tends to make closing sales much easier.

Another thing about guarantees, if you’re ethical in how you operate your business, you will want to offer a guarantee.  Most people are honest and won’t abuse guarantees if you make it a practice where they receive the service you’ve promised.

Some people will abuse your guarantee, but you’ll be far ahead because a strong guarantee will attract more customers than a weak and vague one.

As smart entrepreneurs, look at your business from the eyes of a fearful, skeptical prospects. You do this by reversing all the perceived risks so that the path to the sale is much smoother.  This will result in customers that will stick around and won’t fall for your competitors who by comparison can seem riskier to deal with.

A strong, results-oriented guarantee will also drive you to deliver a great customer experience.  This alone will ensure that it’s worthwhile to have a strong guarantee.

Your customers and potential customers have their own fears and when you name those fears as guarantees in your marketing, you end up giving yourself an overwhelming advantage over your competition.

Make sure that on each of your product pages, you answer all the questions customers ask.  Because unanswered questions will leave them with doubts that will lower their trust in you.

Add products that will be the most helpful for your customer so that you will increase sales the fastest.

• Identify your top 10% bestselling products in terms of units (not sales).
• Work through your top products and get them right.
• Take what you’ve learned about your top 10% and use them as guides for how to add new products.
• Work through the rest of your live products and tackle them 10% at a time.

Just like how the trust that will lead to the purchase by answering customer’s questions and keeping the consistency of your interaction, you can also make changes to your Website product pages to increase the feeling of trust.  Add social proof that others trust you as they’ve gained value from using your products.