The Best Ways To Interact With Prospects And Customers Now

High growth businesses heavily focus on marketing and make a lot of offers.  Some of these offers end up being misses and some end up being hits.  The good news is that you don’t need many hits to offset your misses, especially if you place small bets by first testing with small segments of your list.

When you make many offers, you get a very good sense of what works and what don’t.  When you become a prolific marketer it becomes easier to spot trends and measuring response by split testing.

Businesses that operate in this manner aren’t timid with their offers.  They’re known to take risks, use compelling copy and make outrageous guarantees.

It’s that simple.  The fundamentals never change.  We have more media channels at our disposal through which we can make offers, new marketing technology to help us track our return on investment and split tests, but the fundamentals remain the same.

More compelling and more frequent offers = rapid business growth.

When you’re prolific with how you market your business, your business will create a buzz.  Your customers and leads will start to notice you more and your start to cut through the clutter and fill up your sales pipeline.

Any positive or negative change that becomes part of your routine, will have a profound impact over time.  If you make it a habit of sending offers to your list of leads and customers, within a short time your business will dramatically change for the better. As you make regular offers you will become a better marketer.  Increasing your marketing skills will be the key to your business growing rapidly.  And when you get better, everything will get better for you.

The Right Interaction is Essential

Like a farmer when you consistently interact with your prospects, they become ready for harvesting.  As you sow into them, overtime you can build a huge pipeline of potential customers who’ll keep you at the top of their mind when they’re ready to buy.

Most businesses try to sell without creating trust.  They would cold call or advertise to prospects with outdated methods that no longer bring positive results.

When you operate in this fashion, you’re putting them in a position of feeling forced to make a decision when they have no idea about who you are or what you’re about.  And since they don’t know you, they end up either not liking you or not trusting you.

It’s like proposing marriage on a first date – it may work once in a blue moon but it’s a game of gambling with your business.  You end up with a poor closing ratio of say 1 to 10 or 1 to 20 and you waste a significant amount of time, money, and energy dealing with unqualified prospects.  And your advertisement also suffers as a result.

When you place yourself in this position, it all comes down to price.  Since people that respond to your poor ads barely know you, they will most likely be price shopping, and your conversion will probably be at a far lower level than it could be.

Doing business this way is known as “hope marketing”.  Hope marketing results in interested prospects that will send you positive signals but have no intention of buying from you.  Then after a few days or a few weeks later after continually chasing them, they hit you with the “silent treatment”. 

Your conversations with them were good and they expressed interest in what you have to offer, then all of a sudden everything stops and goes cold.  You try reaching out to them by either phone or email, but it’s all crickets. 

So once you’ve figured out that you’ve lost the sale and what you did wrong, or what’s wrong with your product, you start feeling that selling is a painful and arduous process.

Hope Marketing is dangerous because it’s not based on the truth of what your prospect is really thinking.  The faster you move away from this type of marketing, the sooner you’ll stop wasting your selling time chasing prospects who aren’t a true fit for your solution.

So instead of doing Hope Marketing, you should move towards the model of educate, educate, educate.  Education builds trust and positions you as the expert.  With education you build relationships.  With education the selling process becomes easier for both buyer and seller.