The Secret Weapon Every Marketer Needs Right Now To Get Repeat Buyers

There’s a possibility of reaching a stage in your business where your customers can become raving fans. When a business reaches this stage, it can become the easiest one to optimize for great performance.

World-class experience you have delivered to customers, can turn your customers into a tribe who want to buy from you frequently. 

So, what is a tribe? 

This is a set of customers that are raving fans, supporters and cheerleaders who will promote your business and are actively conspiring for your success. It’s a group of people connected to each other, connected to a leader and connected to an idea.  

The purchases they make are what are known as healthy revenue that will build your business.

To deliver this world-class experience you need to implement systems in your business and continue making smart use of technology.

The customers you nurture buy from you many times as they experience your continued engagement along their whole journey with your business. These customers are those that have converted to your brand and growing these types of customers is the key to being successful and achieving hypergrowth.

If you continue to treat them right, they’ll love you and have a hand in your success. They might even forgive any of your minor slip-ups. When you treat them like they matter and you genuinely are committed to solving their problems, you’ll have customers for life.

Their lifetime value to your business will continue to soar, and they will help build your business by giving you great feedback and tell others about you.

It’s key to have a tribe of raving fans rather than just transactional customers. This is because the difference between a customer who’s just a transaction and one who is a raving fan is huge, even if the nominal dollar amount of the transaction is the same.

It all boils down to leveraging their knowledge and your relationship with them to improve your interaction with them.

What Do You Want To Accomplish At This Stage?

Your aim is to keep your repeat customers buying from you.

You want to keep as many of the customers that have opted into your email list and bought from you.  You do that by treating them in a way that brings even more benefit to your business than just their purchases.

Make them a part of your team as you build your tribe. The purpose of your tribe should be to:

• Learn more about them, their likes and wants.
• Get their opinion about what they think about your new ideas for products, marketing materials, etc.
• Turn them into raving fans who’ll encourage others to buy from you – both people they personally know that need what you have to offer, and their social media connections.
• Create and foster lifetime relationships.

The great news is that the more you ask for their opinion, the more they will buy (so make sure you pay attention to what they’re telling you).

Your interaction got them to buy multiple times. Now you can listen to them to understand how you can improve and refine your engagement so you can be more successful.

Your actions in this stage should be about finding ways to learn more from your customers. Your aim isn’t to learn from them about what you should be doing in this Stage. Instead, you should focus on what customers can teach you about what you should be doing at every stage of your marketing.