What You Don’t Know About How To Interact With Customers Could Hurt You

It’s all about your relationship with your customers.  The thing that sets businesses apart is their ability to create and develop relationships.

Trust is the theme that maintains healthy relationships.  When customers value your interaction with them, it instills trust in them that your solution will make their lives better.  To establish the confidence that your solution can provide:

• Buyers must be familiar with you, your business, and what you do.

• Buyers must perceive that you and your business understand their specific needs and you can solve them.

• Buyers must perceive that you and your company are experts in your field.

• Buyers must like you and your company enough to want to continually buy from you.

Trust comes from respecting where prospects are in the buying process, and accordingly, selecting the communication channels that are needed.  Businesses that understand the importance of building trust with their customers and following it with specific actions will be positioned to grow and prosper. 

Here are a few ways to increase trust through Consistent Interaction:

• Deliver on your promises.  Do what you say you will do, and keep things up to date and accurate.

• Be consistent.  Your message is in line with your brand.  Customers will feel each interaction came from the same place (Website design, your company/brand logo, etc.).

• Provide information customers want or expect from you.  Depending on the business there are information that ate important to customers.  Listen to their feedback and provide solutions to their needs.

• Remove inaccuracies.  Don’t waste a customer’s time or misinform them.

Potential customers will be more predisposed to doing business with you because of the value you have created.  You won’t need to convince or hard sell, the sale just becomes the next logical step.  Your growing list of prospects and the relationship you have with them will become the most valuable asset in your business.

Consistent Interaction is not just about what you say, it’s also about what your business does – and those two should match. 

Eventually, every part of each customer’s experience with your business will be part of the Consistent Interaction you’ve designed.

Don’t forget, Consistent Interaction is about how your business makes a customer FEEL.  Be cognizant of what needs to be provided at each Stage of the buying process so that it will enable a comfortable transition to the next Stage when needed.

When the foundation has been built, it becomes time to delve into building your Lead Generation-Profit Maximizing Funnel where you will get prospects and customers to move from the top stage of the funnel to the bottom of the funnel.